About Lilly

Lilly Goldfarb is an Associate and Relationship Manager with J.P. Morgan Wealth Management.

She manages daily operations and facilitates all aspects of client requests, including transferring funds and executing securities transactions. She also develops client relationships, administers and maintains accounts, and coordinates syndicate activities for her team.

Lilly came to her present role from the non-profit sector, in which her personality, enthusiasm, and sense of humor contributed to her success. When presented with the opportunity to explore a new path in financial services, she saw it as a natural progression to the next stage in her career, and one where those same traits would be useful in working with the clients she now serves.

Lilly is a native of Atlanta, and graduated from the University of Massachusetts at Amherst with a B.A. in Sociology. After graduation, she returned to Atlanta, where she lives with her husband, Adam and two children Audrey and Jack. In her leisure time, Lilly enjoys spending time with her family and taking yoga classes.

Insights

Markets and Economy

The 30-year Treasury yield hit levels not seen since 2007. What does that mean for investors and the economy?

August 14, 2026The 30-year Treasury yield sat above 5.00% at the end of July – a level not seen since 2007. Learn how rising yields affect bonds, stocks, borrowing rates, the economy and your portfolio.Read Now
Markets and Economy

When will the Fed hike? It doesn’t matter

August 14, 2026The question isn’t when the Federal Reserve moves – it’s how far. With modest hikes largely priced in, financial markets are poised to weather the repricing.Read Now
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Family Legacy

Insight 6: Active cross-generational stakeholder alliance

August 13, 2026As a family enterprise expands and shifts over the decades, the different generations and professional management must come together to drive success through legacy and innovation.Read Now
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