About Lilly

Lilly Goldfarb is a Senior Client Associate with J.P. Morgan Wealth Management.

She manages daily operations and facilitates all aspects of client requests, including transferring funds and executing securities transactions. She also develops client relationships, administers and maintains accounts, and coordinates syndicate activities for her team.

Lilly came to her present role from the non-profit sector, in which her personality, enthusiasm, and sense of humor contributed to her success. When presented with the opportunity to explore a new path in financial services, she saw it as a natural progression to the next stage in her career, and one where those same traits would be useful in working with the clients she now serves.

Lilly is a native of Atlanta, and graduated from the University of Massachusetts at Amherst with a B.A. in Sociology. After graduation, she returned to Atlanta, where she lives with her husband, Adam and two children Audrey and Jack. In her leisure time, Lilly enjoys spending time with her family and taking yoga classes.

Insights

Markets and Economy

3 things we (and markets) are grateful for this season

November 26, 2025We give thanks for a broad-based rally, a durable economy and a powerful innovation cycle.Read Now
Wealth Planning

What will you do if you suddenly become rich?

November 25, 2025Substantial cash inflows can be disruptive if you do not create a plan to receive and manage the money.Read Now
Wealth Planning

J.P. Morgan NextList 2026

November 24, 2025J.P. Morgan NextList is a yearly collection of books and experiences curated to reflect the evolving interests of our clients. Explore the full 2026 list here.Read Now
Personalized guidance begins with a conversation.
Access the firm-wide capabilities of a global financial leader at your side. Take the next step to unlock new opportunities that align with your financial goals.