
Brad NeffBrad Neff, CRPC®Vice PresidentWealth Advisor
Awards and Industry Recognition



Forbes
About Brad
Brad Neff is a Vice President and Wealth Advisor at J.P. Morgan Wealth Management.
Brad works with individuals, families and business owners to provide comprehensive wealth management services including investment planning, retirement and education funding strategies, Social Security planning, and long-term care and life insurance considerations. As a Chartered Retirement Planning CounselorSM professional, he takes a planning-based approach to develop tailored strategies that reflect each client’s priorities and circumstances.
As a member of The Neff Group since 2005, Brad joined J.P. Morgan after nearly two decades in the financial services industry, including serving clients as a Portfolio Manager within the Portfolio Management Program at UBS. He graduated from Colorado State University with a B.B.A. in Finance and Real Estate.
Outside the office, Brad is actively involved in the Austin community. He volunteers with Meals on Wheels, serves as a youth mentor at Hill Elementary, and participates in various activities at his church. A longtime supporter of youth sports, he has coached baseball for more than a decade, including service as president of Northwest Pony League from 2011 to 2013 and his current role as board member and coach for his son’s Northwest Little League and select baseball teams. He also served six years on the board of Generation Serve, including as treasurer.
A fifth-generation Austinite, Brad and his wife, Liz, have a daughter, Collins, and a son, Caleb.
Chartered Retirement Planning CounselorSM or CRPC® are registered trademarks owned by the College for Financial Planning and may not be used without the express written consent of the College.
Insights

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Investing in the space economy: From sci-fi to reality
September 18, 2026A roadmap to the ‘final frontier’ – answering the question on everyone’s mind: what is space beyond SpaceX?Read Now
The cost of capital is rising. Did stocks get the memo?
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September 17, 2026The Federal Reserve raised its benchmark rate for the first time in more than three years. Read our key takeaways from the September meeting, plus what to watch for next.Read Now
Step-up in cost basis: What this tax rule means for inherited assets when someone dies
September 15, 2026Learn how a step-up in cost basis works, which assets qualify and how this tax rule can impact inherited property and your financial plan.Read Now
Diesel prices hit new record in September 2026: What that means for inflation, shipping costs and your portfolio
September 15, 2026Diesel prices hit record highs in early September, rising faster than gas. Here's what surging diesel costs mean for inflation, shipping and your investment portfolio – and what to watch next.Read Now
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September 11, 2026As families’ visibility and wealth grow, so does the risk of cybercrime – and reputational damage. Learn how family guidelines can help balance sharing with security.Read Now
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