Awards and Industry Recognition

Forbes

Top Next-Gen Wealth Advisors Best-In-State
2019
Top Wealth Management Teams Best-In-State
2025 • 2024 • 2023
Top Next-Gen Wealth Advisors
2018

About Brad

Brad Neff is a Vice President and Wealth Advisor at J.P. Morgan Wealth Management.

Brad works with individuals, families and business owners to provide comprehensive wealth management services including investment planning, retirement and education funding strategies, Social Security planning, and long-term care and life insurance considerations. As Chartered Retirement Planning CounselorSM professional, he takes a planning-based approach to develop tailored strategies that reflect each client's priorities and circumstances.

Brad joined J.P. Morgan in 2025 after nearly two decades in the financial services industry, including serving clients as a Portfolio Manager within the Portfolio Management Program at UBS. He graduated from Colorado State University with a B.B.A. in Finance and Real Estate.

Outside the office, Brad is actively involved in the Austin community. He volunteers with Meals on Wheels, serves as a youth mentor at Hill Elementary, and participates in various activities at his church. A long-time supporter of youth sports, he has coached baseball for more than a decade, including service as president of Northwest Pony League from 2011 to 2013 and his current role as board member and coach for his son's Northwest Little League and select baseball teams. He also served six years on the board of Generation Serve, including as treasurer.

A fifth-generation Austinite, Brad and his wife, Liz, have a daughter, Collins, and a son, Caleb.

Chartered Retirement Planning CounselorSM or CRPC® are registered trademarks owned by the College for Financial Planning and may not be used without the express written consent of the College.

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January 15, 2026New research from J.P. Morgan’s Family Wealth Institute dives into the complex dynamics of talking about family wealth and why some may find it challenging.Read Now
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