
Liliana ZygourisLiliana Zygouris, CFP®, CEPA®Investment Associate
Awards and Industry Recognition

Forbes
About Liliana
Liliana Zygouris is an Investment Associate at J.P. Morgan Wealth Management.
Liliana specializes in serving global families, entrepreneurs and C-suite executives from both public and private sectors.
As a CERTIFIED FINANCIAL PLANNER® (CFP®) professional, she employs a comprehensive and holistic approach to wealth management, delivering extensive expertise and bespoke strategies to her clients. Additionally, as a member of the Society of Trust & Estate Practitioners (STEP), she is part of a global organization committed to advising families on multi-generational asset planning.
Liliana holds a B.S. in Economics from Universidad del Norte in Colombia and a Master's degree in Finance from Suffolk University in Boston, with a concentration in Investments. She is also a Certified Exit Planning Advisor® (CEPA®), equipping her to guide business owners through the complexities of exit planning.
In addition to her professional endeavors, Liliana is passionate about education. She serves as an adjunct professor in the Finance Department at Suffolk University, where she shares her knowledge with aspiring financial professionals. She has been invited to speak on numerous panels hosted by various universities, further demonstrating her commitment to mentoring and empowering the next generation of talent in the wealth management industry.
Liliana is a dynamic advocate for women's empowerment, making significant strides in advancing opportunities for women in business. As a Board Director at FintechWomen, she leads the Partnerships Committee, fostering strategic alliances for innovation and inclusion. She also serves on the board of WBG Connect, a non-profit dedicated to empowering women in business. Previously, as Director for Women of ALPFA, she spearheaded the 18th Latina Summit in Boston, bringing together leaders and professionals for transformative dialogue. Her dedication to organizing empowering events continues as the Northeast Regional Ambassador for JPMA Women in Wealth, where she champions initiatives to elevate women in finance.
Before joining J.P. Morgan, Liliana managed a boutique real estate brokerage in Cambridge, MA, where she engaged with a diverse clientele from around the globe. This experience honed her insights into the real estate industry, enabling her to provide strategic advice and craft tailored solutions that aligned with her clients' unique investment goals.
She is bilingual in English and Spanish, which enables her to connect effectively with diverse clients and colleagues. Outside of her work, teaching and volunteering, Liliana enjoys traveling, discovering new restaurants, networking and forming new friendships.
CFP Board owns the marks CFP® and CERTIFIED FINANCIAL PLANNER® in the U.S.
CEPA® and Certified Exit Planning Advisor® are registered trademarks owned by Exit Planning Institute.
Insights

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Understanding business entities
November 18, 2025If you have a business or are thinking about starting one, you’ll have to decide how you want to structure it. Your answer may differ depending on your particular goals – like asset protection, tax efficiency, or ease of transitioning your business to family members.Read Now
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November 18, 2025Umbrella coverage is generally pretty affordable, but you should consider the risks you face and their probability of happening when deciding if this coverage is right for you.Read Now
Understanding life insurance
November 18, 2025Many people have questions about life insurance. There is no one answer to determine how much life insurance to have, but understanding your reasons for holding it can help guide you.Read Now
401(k) private equity investing: Things to consider
November 17, 2025A new executive order may expand 401(k) access to private equity, real estate and other alternative assets. Learn key considerations for high-net-worth investors.Read Now
End-of-year planning for business owners
November 17, 2025Proactive year-end planning can help business owners reduce their tax bill, maximize deductions and set their businesses up for a profitable new year.Read Now
Investing in 2026: J.P. Morgan Wealth Management’s top themes to watch
November 17, 2025Three powerful, interconnected forces are defining a new market frontier: artificial intelligence, fragmentation and inflation. Collectively they present the challenge of knowing how to best invest in this evolving landscape. Explore these key themes and feel empowered to invest in the new year with the help of our Global Investment Strategy team.Read Now
In the rear view: How did our 2025 themes pan out?
November 14, 2025Ahead of our 2026 Outlook release, we evaluate our mid-year takes.Read Now
Planning with family entities
November 13, 2025A family LLC or partnership could be the core of an estate plan, especially for complicated and valuable assets.Read Now
How to title your assets
November 13, 2025Asset titling can help ensure that your property and investments are passed down the way you intend. Mistakes in titling can lead to unintended consequences.Read Now
