
Forrest R. GreenForrest R. Green, AIF®Executive DirectorWealth Advisor
About Forrest
Forrest Green is an Executive Director and Wealth Advisor at J.P. Morgan Wealth Management.
As a co-founder of The SGH Group, Forrest provides integrated strategy and advice to business owners, professionals, executives and other wealth creators. With more than two decades of experience, he is skilled in helping clients and their families discern what they want to accomplish with their wealth and taking action to confidently execute their wealth management plans.
Clients look to Forrest for his ability to resolve complex planning issues, from transferring wealth to the next generation, diversifying a concentrated stock position, preparing a privately held business for sale or generating reliable cash flow. Forrest has advised wealthy families for over 20 years, allowing him to share the experience he has gained during multiple economic cycles. Well versed in alternative investments, he offers a refined perspective on the asset class, helping clients balance their exposure to liquid and illiquid investments. Forrest is also adept in the mergers and acquisitions space, having led multiple business owners through successful sales. He relates well to clients from varied life stages— from matriarchs and patriarchs leaving their legacies, to Millennials and Gen Z still in the accumulation phase— allowing multiple generations to lean on his advice for years to come.
A graduate of Texas A&M University, Forrest earned his B.A. in Communications with a minor in Business Management. The oldest of four children, he paid for 100% of his own college education. He holds the Accredited Investment Fiduciary® designation, which denotes he is obligated to put clients' interests ahead of his own, a responsibility he takes very seriously. Forrest also holds Life and Health Insurance licenses.
Forrest has worked as a Financial Advisor since 2004. He began his wealth management career with Bernstein Private Wealth Management, where he spent 14 years and was a Principal. In 2018, Forrest moved to J.P. Morgan with his team.
Within his community, Forrest currently serves on the board of the Houston Racquet Club and is the immediate past president of the Texas Hearing Institute Foundation board. He has also coached SBMSA youth soccer and POLL baseball for many years and is a member of Chapelwood United Methodist Church.
A fifth-generation Texan, Forrest has called Houston home for over 25 years. He and his wife, Paige, have three teenage children and are always looking forward to their next family adventure.
Fi360 Inc. owns and awards the certification marks "AIF®" and "Accredited Investment Fiduciary®". Authorized users of the marks have successfully met requirements for initial certification and annual recertification.
Insights

Insight 3: The culture shift from paternalism to partnership
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Insight 4: Initiate interdependent ‘pillars’ separating family and business governance
July 17, 2026Establishing defined groups to organize family activities and learning can be just as valuable as business governance.Read Now
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2026 plan participant survey findings
July 14, 2026Our eighth defined contribution (DC) plan participant survey findings explore insights on how participants are interacting with their plans, what they value in plan design and how they are approaching retirement.Read Now
Insight 3: The culture shift from paternalism to partnership
July 17, 2026Developing a new, collaborative culture as leadership shifts from founder to successor is a key attribute of successful generative families.Read Now
Insight 4: Initiate interdependent ‘pillars’ separating family and business governance
July 17, 2026Establishing defined groups to organize family activities and learning can be just as valuable as business governance.Read Now
AI use is exploding. So are the bills.
July 17, 2026As artificial intelligence (AI) handles more complex work, usage can outpace budgets. We flag signals to watch – from token price inflation to AI model competition – and the investment implications.Read Now
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July 15, 2026Prioritizing due diligence and manager selection can be key to building an allocation to alternatives that enhances your portfolio’s diversification and outperformance potential.Read Now
AI scams, deepfakes, impersonations … oh my!
July 15, 2026Scammers are enhancing their impersonation efforts, including leveraging AI. Learn what to look out for and how to protect yourself.Read Now
Fed Chair Kevin Warsh: ‘Prices are too high.’ Will there be a rate cut at the next Fed meeting? Here’s what to expect
July 15, 2026Kevin Warsh has been vocal in recent weeks that prices are higher than they should be. As the July Fed meeting approaches, here’s what investors can consider when assessing possible interest rate moves.Read Now
Creating meaning in the send-off: A guide for families with college-bound children
July 15, 2026As you and your child prepare for this important next chapter, consider crafting a meaningful, celebratory send-off ritual that reflects your family’s values and hopes for the future.Read Now
The 2026 US labor market is ‘not collapsing’: Jobs, unemployment, wage growth and hiring trends so far
July 14, 2026Recent jobs reports in 2026 showed slower payroll gains and falling participation, despite low unemployment. See what wages, JOLTS openings and Fed-watch indicators mean for workers, employers and investors.Read Now
2026 plan participant survey findings
July 14, 2026Our eighth defined contribution (DC) plan participant survey findings explore insights on how participants are interacting with their plans, what they value in plan design and how they are approaching retirement.Read Now
