
Alan Ertel
Welcome
Recognizing that every financial situation is different, Alan sees his role as that of trusted advisor, providing leadership and direction to develop appropriate investment strategies. His industry knowledge and tenure with the firm assist him in bringing together the necessary professionals to address client needs. Whether the objective is to purchase a second home, sell a business or diversify a concentrated stock position, Alan engages the vast planning and financial resources available at J.P. Morgan—strategic investments, trusts and estates, private banking, philanthropy, mortgages and credit—to address clients' specific requirements and help them meet their individual goals.
Tailored Investment Approach
Alan employs a highly individualized approach to each client and their particular financial focus that extends beyond investment advice and implementation. His process is anchored in careful due diligence, which involves a thorough assessment of a client's assets, liabilities, sources of income, living expenses, and retirement options. Alan identifies each client's objectives—financial growth, preserving capital or a steady flow of monthly income—and develops tailored plans that align with their goals. He utilizes equities, fixed income instruments, mutual funds, exchange-traded funds and private equity to construct each strategy. Alan maintains and monitors investment plans with efficiency and clarity to address changes in personal scenarios or market conditions and strives for returns that are superior to the S&P 500.
Using a needs-based framework, Alan helps clients develop and execute clear, disciplined investment plans that provide for short-term liquidity, long-term growth and, importantly, risk tolerance. He invests with two main goals: to increase the probability of success and to ensure peace of mind with planning and risk-adjusted returns. The J.P. Morgan platform allows Alan to leverage intellectual capital on a global basis and relationships that provide access to some of the best money managers around the world.
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Insights

All eyes on DC: 3 things investors should watch
June 6, 2025We discuss how the deficit, Section 899 of the new bill and deregulation might affect portfolios.Read Now
AI tools and your privacy: What you need to know
June 5, 2025Easy-to-use artificial intelligence tools may soon change our work and school lives. But they come with a host of new privacy threats. Here are some ways to help protect yourself.Read Now
Jetting off for the season? Avoid these cybersecurity and safety pitfalls
June 5, 2025As you prepare for your next vacation, consider these tips to help safeguard personal and digital security while you travel.Read Now
Managing stock-based compensation in private companies
June 4, 2025If you are an employee of a private company, part of your compensation may be paid in stock, restricted stock units, stock options, or other company securities leaving you with no good way to convert that stock or option into cash until there is a liquidity event. It is important to make sure to be compliant with SEC rules and your company’s policies while maximizing the value of your stock-based compensation.Read Now
How do geopolitical shocks impact markets?
June 4, 2025While geopolitical events don’t often have lasting impacts on equities, local markets can be hit hard. Here’s what you need to know.Read Now
Incentive stock options and the AMT
June 4, 2025Incentive stock options can provide tax benefits, but without proper planning, those benefits can be diminished.Read Now
What is a living trust?
June 3, 2025You can create a trust while you’re living to help manage how your assets will be distributed after you pass away. Read how a living trust could help you protect your legacy.Read Now
Business succession planning: Building an effective team
June 3, 2025The first step to a successful business succession plan is building an effective team of professionals. Here are some things to consider.Read Now
The next chapter: Diving deeper into the tariff saga
May 30, 2025Tariffs are becoming just one of the many things driving markets. How might investors respond?Read Now
All eyes on DC: 3 things investors should watch
June 6, 2025We discuss how the deficit, Section 899 of the new bill and deregulation might affect portfolios.Read Now
AI tools and your privacy: What you need to know
June 5, 2025Easy-to-use artificial intelligence tools may soon change our work and school lives. But they come with a host of new privacy threats. Here are some ways to help protect yourself.Read Now
Jetting off for the season? Avoid these cybersecurity and safety pitfalls
June 5, 2025As you prepare for your next vacation, consider these tips to help safeguard personal and digital security while you travel.Read Now
Managing stock-based compensation in private companies
June 4, 2025If you are an employee of a private company, part of your compensation may be paid in stock, restricted stock units, stock options, or other company securities leaving you with no good way to convert that stock or option into cash until there is a liquidity event. It is important to make sure to be compliant with SEC rules and your company’s policies while maximizing the value of your stock-based compensation.Read Now
How do geopolitical shocks impact markets?
June 4, 2025While geopolitical events don’t often have lasting impacts on equities, local markets can be hit hard. Here’s what you need to know.Read Now
Incentive stock options and the AMT
June 4, 2025Incentive stock options can provide tax benefits, but without proper planning, those benefits can be diminished.Read Now
What is a living trust?
June 3, 2025You can create a trust while you’re living to help manage how your assets will be distributed after you pass away. Read how a living trust could help you protect your legacy.Read Now
Business succession planning: Building an effective team
June 3, 2025The first step to a successful business succession plan is building an effective team of professionals. Here are some things to consider.Read Now
The next chapter: Diving deeper into the tariff saga
May 30, 2025Tariffs are becoming just one of the many things driving markets. How might investors respond?Read Now