
Louise ArmourLouise ArmourManaging DirectorWealth Partner
Awards and Industry Recognition
Forbes
Barron's
About Louise
Louise Armour is a Managing Director, Portfolio Manager, and Wealth Partner with J.P. Morgan Wealth Management.
As the head of the Armour Group, Louise is responsible for leveraging the firm's resources to best serve client needs. Louise and her team provide comprehensive wealth management to high-net-worth families, corporations and their executives, family offices and entrepreneurs. The Armour Group works regularly alongside clients' CPAs and attorneys to create personalized and efficient financial planning.
A graduate of the State University of New York, Louise began her career with Thomson McKinnon. In 1985, she joined a J.P. Morgan predecessor firm, before transitioning to her current role. Louise is a Wealth Partner, named to the J.P. Morgan Wealth Partner's Council to represent her peers, and was recently a recipient of the inaugural J.P. Morgan Chairman's Award. She is passionate about advancing women's opportunities in the workplace and supporting diversity and inclusion.
Louise has long been involved in the equestrian world and her husband, Red, is in the Polo Hall of Fame.
She has served as a team sponsor for Polo Under the Palms and is also an active fundraiser for the MD Anderson Cancer Center, Palm Beach County Sheriff's Scholarship Program, Polo Players Support Group, The Michael J. Fox Foundation and the Boys and Girls Club. Louise and her husband live in Wellington, Florida, and have two grown children, Alexandra and Michael.
Insights

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November 14, 2025Ahead of our 2026 Outlook release, we evaluate our mid-year takes.Read Now
5 year-end tax planning actions to take before 2026
November 13, 2025Now is the time to assess your 2025 tax situation. Start by asking your professional advisors for help identifying the tax-planning actions best suited to your circumstances.Read Now
Planning with family entities
November 13, 2025A family LLC or partnership could be the core of an estate plan, especially for complicated and valuable assets.Read Now
Caring for aging relatives
November 13, 2025As your parents, in-laws and other close family and friends grow older, you may need to be more involved in their care.Read Now
Planning for your child becoming an adult
November 12, 2025As your child crosses the threshold to adulthood, there are steps you and your child can plan to take to make the transition smoother.Read Now
How to prepare your finances for marriage
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Why the U.S. economy and S&P 500 are diverging
November 7, 2025The markets are not the economy. We explain why we’re seeing vastly different numbers.Read Now
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