Louise Armour Advisor Headshot image

Louise ArmourLouise Armour
Managing Director
Wealth Partner

"I serve as a lead advisor and am responsible for managing the team and coordinating firm resources in servicing client needs."

Awards and Industry Recognition

Featured in
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Forbes

Top Wealth Advisors Best-In State
2025 • 2024 • 2023 • 2022 • 2021 • 2020 • 2019
Top 100 Women Wealth Advisors
2025 • 2024 • 2023 • 2022 • 2021 • 2020 • 2019 • 2018 • 2017
Top Wealth Management Teams Best-In-State
2026 • 2025 • 2024 • 2023
Top Women Wealth Advisors Best-In-State
2025 • 2024 • 2023

Barron's

Top 1,200 Financial Advisors
2025 • 2024 • 2023 • 2022 • 2021 • 2020 • 2019 • 2018 • 2017 • 2016
Top 100 Women Financial Advisors
2025 • 2024 • 2023 • 2022 • 2021 • 2018 • 2017 • 2016
Top 50 Private Wealth Management Teams
2019

About Louise

Louise Armour is a Managing Director, Portfolio Manager, and Wealth Partner with J.P. Morgan Wealth Management.

As the head of the Armour Group, Louise is responsible for leveraging the firm's resources to best serve client needs. Louise and her team provide comprehensive wealth management to high-net-worth families, corporations and their executives, family offices and entrepreneurs. The Armour Group works regularly alongside clients' CPAs and attorneys to create personalized and efficient financial planning.

A graduate of the State University of New York, Louise began her career with Thomson McKinnon. In 1985, she joined a J.P. Morgan predecessor firm, before transitioning to her current role. Louise is a Wealth Partner, named to the J.P. Morgan Wealth Partner's Council to represent her peers, and was recently a recipient of the inaugural J.P. Morgan Chairman's Award. She is passionate about advancing women's opportunities in the workplace and supporting diversity and inclusion.

Louise has long been involved in the equestrian world and her husband, Red, is in the Polo Hall of Fame.

She has served as a team sponsor for Polo Under the Palms and is also an active fundraiser for the MD Anderson Cancer Center, Palm Beach County Sheriff's Scholarship Program, Polo Players Support Group, The Michael J. Fox Foundation and the Boys and Girls Club. Louise and her husband live in Wellington, Florida, and have two grown children, Alexandra and Michael.

Family Wealth Services

Managing family wealth is often complex and requires more than just sound financial counsel. We can facilitate introductions to our family wealth specialists who offer the following services:

  • Family Engagement & Governance with financial literacy programs and research-based models to help educate family members, and help guide interactions
  • Family Philanthropy to initiate and/or elevate your giving and create meaningful change
  • Family Lifestyle with introductions to professionals in cybersecurity, bill pay, healthcare management, private aviation, staffing, education and more
  • Outsourced Family Office for support with the management of the family's financial and administrative needs

Insights

Markets and Economy

What the December 2025 jobs report told us about the labor market – and what it could mean for interest rates

January 12, 2026With the labor market cooling but showing signs of stabilizing, December 2025’s jobs report could set expectations for interest rates, wages and hiring trends in 2026.Read Now
Markets and Economy

Expansion mode: 3 signs of resilience in the US economy

January 9, 2026Despite the risks, we’re seeing favorable conditions for the U.S. economy. Here’s why we’re leaning pro-growth in 2026.Read Now
Select this article to learn more about our latest insights
Wealth Planning

Asset protection

January 9, 2026Often, people are able to achieve sufficient asset protection by employing very simple strategies.Read Now
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