
Laurel NorrisLaurel NorrisExecutive DirectorWealth Partner
Awards and Industry Recognition


Forbes
About Laurel
Laurel Norris is an Executive Director and Wealth Partner at J.P. Morgan Wealth Management.
Laurel brings clients more than 20 years of wide-ranging wealth management experience. Prior to joining the firm in 2023, she spent two years with her colleagues at First Republic as a Managing Director and Wealth Manager. Before that, she spent 15 years with them at Abbott Downing—a boutique wealth management arm of Wells Fargo, where she was a Managing Director and Senior Portfolio Manager. Previously, Laurel worked at Wells Fargo within the Family Wealth Group and Private Bank. In 2002, she launched her financial career in equity research at Banc of America Securities.
Laurel helps oversee the group's asset allocation, manager selection and tactical adjustments within each client's portfolio. She is particularly skilled in managing multi-asset class portfolios with a concentration of alternative investments.
Passionate about knowing clients exceedingly well, Laurel is devoted to connecting the dots in clients' lives with strategies that satisfy their goals. She relishes the opportunity to serve fascinating people and get to know their families. Engaging clients in thoughtful conversations is emblematic of Laurel's discovery process—one in which she seeks to account for clients' mindsets and motivations.
Laurel is a Certified Investment Management Analyst®(CIMA®) professional and holds the professional designation of Chartered Alternative Investment AnalystSM (CAIA®).
Laurel holds a B.S. in Business Economics from Brown University, where she played varsity volleyball. Today, Laurel coaches her two daughters in volleyball and is active in school fundraising activities. She also enjoys a healthy lifestyle—practicing yoga and cooking alongside her husband, Sean. The family makes its home in Marin County.
Investments & Wealth InstituteTM (The Institute) is the owner of the certification marks "CIMA," "Certified Investment Management Analyst," "CPWA," and "Certified Private Wealth Advisor." Use of CIMA, Certified Investment Management Analyst, CPWA, and/or Certified Private Wealth Advisor signifies that the user has successfully completed The Institute's initial and ongoing credentialing requirements for investment management professionals and/or wealth advisors. CAIASM and Chartered Alternative Investment AnalystSM are service marks owned by CAIA Association®.
Insights

AI’s next act doesn’t have to choose
August 7, 2026A rare shift is underway as semiconductor and hyperscaler stocks rally together, reflecting a broadening belief in AI’s commercial viability and multiyear growth prospects.Read Now
Introduction to succession planning for business owners
August 7, 2026A successful business transition requires a methodical approach, but many business owners are unprepared for what comes next. Learn the basics of business succession planning.Read Now
Will the Fed hike rates in September? A 25-basis-point move is now expected: Why July’s hold has ‘lowered the bar’
August 5, 2026A 0.25-percentage-point hike is now expected at the September Fed meeting as Iran-related supply shocks keep energy costs high and markets question the Fed’s inflation credibility.Read Now
Insight 1: Build and sustain a ‘great’ extended family
August 3, 2026Investing in family development can have a long-lasting impact on your family’s wealth and legacy of values and traditions.Read Now
A family guide to private aviation
August 3, 2026There are several important financial, emotional and lifestyle factors to consider if you are thinking of purchasing an aircraft.Read Now
Rotation, not reckoning: What’s testing the AI trade?
July 31, 2026Investors are shifting away from AI-related trades and into overlooked sectors as they seek proof of returns.Read Now
Insight 2: Foundation of values to define culture and focus
July 29, 2026A core mission and set of values are important guides for a generative family, but keep in mind that they are dynamic and should be revisited and adapted with each new generation.Read Now
Is it all one big AI trade?
July 24, 2026AI’s reach extends well beyond technology, with diverse sectors showing strength and correlations evolving. Explore how this theme may influence portfolio strategy.Read Now
Insight 4: Initiate interdependent ‘pillars’ separating family and business governance
July 17, 2026Establishing defined groups to organize family activities and learning can be just as valuable as business governance.Read Now
AI’s next act doesn’t have to choose
August 7, 2026A rare shift is underway as semiconductor and hyperscaler stocks rally together, reflecting a broadening belief in AI’s commercial viability and multiyear growth prospects.Read Now
Introduction to succession planning for business owners
August 7, 2026A successful business transition requires a methodical approach, but many business owners are unprepared for what comes next. Learn the basics of business succession planning.Read Now
Will the Fed hike rates in September? A 25-basis-point move is now expected: Why July’s hold has ‘lowered the bar’
August 5, 2026A 0.25-percentage-point hike is now expected at the September Fed meeting as Iran-related supply shocks keep energy costs high and markets question the Fed’s inflation credibility.Read Now
Insight 1: Build and sustain a ‘great’ extended family
August 3, 2026Investing in family development can have a long-lasting impact on your family’s wealth and legacy of values and traditions.Read Now
A family guide to private aviation
August 3, 2026There are several important financial, emotional and lifestyle factors to consider if you are thinking of purchasing an aircraft.Read Now
Rotation, not reckoning: What’s testing the AI trade?
July 31, 2026Investors are shifting away from AI-related trades and into overlooked sectors as they seek proof of returns.Read Now
Insight 2: Foundation of values to define culture and focus
July 29, 2026A core mission and set of values are important guides for a generative family, but keep in mind that they are dynamic and should be revisited and adapted with each new generation.Read Now
Is it all one big AI trade?
July 24, 2026AI’s reach extends well beyond technology, with diverse sectors showing strength and correlations evolving. Explore how this theme may influence portfolio strategy.Read Now
Insight 4: Initiate interdependent ‘pillars’ separating family and business governance
July 17, 2026Establishing defined groups to organize family activities and learning can be just as valuable as business governance.Read Now
