Peter WelchPeter WelchVice PresidentWealth Advisor
Awards and Industry Recognition
Forbes
About Peter
Peter Welch is a Vice President and Wealth Advisor at J.P. Morgan Wealth Management.
As a co-founder of the Alta Group, Peter works closely with clients who are looking for greater direction in the management of their wealth, helping them enact a more cohesive approach to the opportunities and challenges they encounter. With more than a decade of wealth management experience, he offers the acumen and insight to help clients weigh their decisions, evaluate their priorities and enact steady progress toward their objectives. Peter works in concert with his team to provide an "artisanal" approach to each client's finances—one characterized by intensive customization and a deeply ingrained service ethic.
Intellectually curious, Peter is skilled in getting to the heart of what clients want to accomplish, while designing the most effective route to those ambitions. He notes that the breadth of his team allows them to provide a suite of services in-house, including customized investment management, financial planning, wealth transfer, and pre- and post-retirement strategies. Peter explains that the team's investment process includes both technical and fundamental analysis—a differentiating factor that is instrumental to their approach. Deeply committed to client well-being, Peter points to the satisfaction he derives from his work: he loves helping people. By listening attentively to client needs, he is gratified to support families over the lifecycle of their finances—growing, preserving and transferring their wealth.
Prior to moving to J.P. Morgan Wealth Management with his team in 2024, Peter was a Vice President and Wealth Manager at First Republic Private Wealth Management, which he joined in 2017. His career also includes three years with Fisher Investments. Peter earned his B.B.A. in Marketing cum laude from the University of San Francisco and currently serves in an Advisory Board capacity to his alma mater.
A fifth-generation Californian, Peter is originally from the Bay Area. He spent part of his youth in Texas before returning to his roots. He and his wife, Aliza, met during the pandemic. They enjoy doting on their mini Goldendoodle, Nova. Peter also loves to cook and is willing to try his hand at complex recipes—at least once.
Insights
Business succession planning: Building an effective team
June 3, 2025The first step to a successful business succession plan is building an effective team of professionals. Here are some things to consider.Read Now
The next chapter: Diving deeper into the tariff saga
May 30, 2025Tariffs are becoming just one of the many things driving markets. How might investors respond?Read Now
Where to invest cash to boost its yield
May 30, 2025Cash is essential to cover immediate expenses and emergencies, but yours may not be reaching its full potential. Learn how to make the most of your cash holdings.Read Now
How parents can create financially independent adults
May 27, 2025Education, communication and planning are key for successfully raising financially independent adults.Read Now
Finding opportunity in increasing deficits
May 23, 2025A new tax bill is poised to push the U.S. debt burden higher. Here’s what you can do to find opportunity.Read Now
J.P. Morgan Summer Reading List 2025
May 20, 2025Curiosity: it’s where transformation begins. Join us as we reflect on transformational ideas with J.P. Morgan’s Summer Reading List 2025.Read Now
Helping your parents retire: How to get started
May 19, 2025Ensuring your parent’s successful retirement starts with a successful conversation.Read Now
What’s on the horizon for the proposed House reconciliation bill?
May 16, 2025The proposed bill includes an extension of 2017’s Tax Cuts and Jobs Act. What could this mean for the economy and markets?Read NowWhat’s on the horizon for the new House reconciliation bill?
May 16, 2025The new bill includes an extension of 2017’s Tax Cuts and Jobs Act. What could this mean for the economy and markets?Read NowBusiness succession planning: Building an effective team
June 3, 2025The first step to a successful business succession plan is building an effective team of professionals. Here are some things to consider.Read NowThe next chapter: Diving deeper into the tariff saga
May 30, 2025Tariffs are becoming just one of the many things driving markets. How might investors respond?Read NowWhere to invest cash to boost its yield
May 30, 2025Cash is essential to cover immediate expenses and emergencies, but yours may not be reaching its full potential. Learn how to make the most of your cash holdings.Read NowHow parents can create financially independent adults
May 27, 2025Education, communication and planning are key for successfully raising financially independent adults.Read NowFinding opportunity in increasing deficits
May 23, 2025A new tax bill is poised to push the U.S. debt burden higher. Here’s what you can do to find opportunity.Read NowJ.P. Morgan Summer Reading List 2025
May 20, 2025Curiosity: it’s where transformation begins. Join us as we reflect on transformational ideas with J.P. Morgan’s Summer Reading List 2025.Read NowHelping your parents retire: How to get started
May 19, 2025Ensuring your parent’s successful retirement starts with a successful conversation.Read NowWhat’s on the horizon for the proposed House reconciliation bill?
May 16, 2025The proposed bill includes an extension of 2017’s Tax Cuts and Jobs Act. What could this mean for the economy and markets?Read NowWhat’s on the horizon for the new House reconciliation bill?
May 16, 2025The new bill includes an extension of 2017’s Tax Cuts and Jobs Act. What could this mean for the economy and markets?Read Now