
Thao AtanasovThao AtanasovSenior Client Associate
About Thao
Thao Atanasov is a Senior Client Associate at J.P. Morgan Wealth Management.
Thao is an integral part of the client experience at the Alta Group, helping high-net-worth individuals and families enjoy greater ease and efficiency in managing their wealth. Her responsibilities include new account onboarding, money movement, account maintenance, client inquiry resolution and training new Associates on the team's processes and systems. In parallel with these efforts, Thao contributes to the team's investment operations, updating investment model spreadsheets to support the portfolio managers in their analysis and execution.
High striving, Thao looks to bring her best efforts to her work. She is skilled in devising creative approaches to the intricacies of substantial wealth, keeping clients closely apprised of her work on their behalf. Clients look to Thao to design a more efficient pathway to their goals, allowing them to gain precious free time and greater confidence in the direction of their finances.
Thao joined J.P. Morgan Wealth Management in 2023, moving with her team. She began her wealth management career in early 2022 at First Republic Private Wealth Management in San Francisco, where she was a Client Service Associate. Thao's experience also includes tenures with B2Lead, where she was a Marketing Operations Associate, and Impact Consulting, where she was a Management Consultant recognized as an "Impact Future Leader"—a distinction conferred on the top five percent of Consultants. A graduate of the University of California, Berkeley, Thao earned her B.S. in Econometrics and Quantitative Economics and also studied Data Science. She holds FINRA Series 7 and 66 securities licenses and has passed the Securities Industry Essentials® (SIE®) Exam. She is fluent in Vietnamese.
Outside the office, Thao serves as a Mentor with SHECAN, a nonprofit organization that sponsors young women from Cambodia, Liberia, and Guatemala and supports them on their path to leadership by facilitating their college experiences in the U.S.
Insights

6 strategies to consider before year-end
December 3, 2025As the year comes to a close, here are six strategies to consider when thinking about your finances. Learn some steps to help set yourself up for financial success in 2025 and beyond.Read Now
Incentive stock options and the AMT
December 3, 2025Incentive stock options can provide tax benefits, but without proper planning, those benefits can be diminished.Read Now
Communicating wishes when preparing for a death
December 2, 2025Communicate and plan properly to ensure that wishes are satisfied.Read Now
AI-powered scams: How you can help protect yourself
December 2, 2025Fraudsters are now using AI to put a new, sophisticated spin on age-old scams, making personal and financial security more vital than ever. Learn what you can do to help protect yourself.Read Now
How you can help protect yourself
December 2, 2025Fraudsters are now using AI to put a new, sophisticated spin on age-old scams, making personal and financial security more vital than ever. Learn what you can do to help protect yourself.Read Now
Fundamental estate planning considerations
December 2, 2025As your circumstances change, it’s a good idea to revisit your wills, trusts and other estate planning documents.Read Now
3 things we (and markets) are grateful for this season
November 26, 2025We give thanks for a broad-based rally, a durable economy and a powerful innovation cycle.Read Now
What will you do if you suddenly become rich?
November 25, 2025Substantial cash inflows can be disruptive if you do not create a plan to receive and manage the money.Read Now
J.P. Morgan NextList 2026
November 24, 2025J.P. Morgan NextList is a yearly collection of books and experiences curated to reflect the evolving interests of our clients. Explore the full 2026 list here.Read Now
6 strategies to consider before year-end
December 3, 2025As the year comes to a close, here are six strategies to consider when thinking about your finances. Learn some steps to help set yourself up for financial success in 2025 and beyond.Read Now
Incentive stock options and the AMT
December 3, 2025Incentive stock options can provide tax benefits, but without proper planning, those benefits can be diminished.Read Now
Communicating wishes when preparing for a death
December 2, 2025Communicate and plan properly to ensure that wishes are satisfied.Read Now
AI-powered scams: How you can help protect yourself
December 2, 2025Fraudsters are now using AI to put a new, sophisticated spin on age-old scams, making personal and financial security more vital than ever. Learn what you can do to help protect yourself.Read Now
How you can help protect yourself
December 2, 2025Fraudsters are now using AI to put a new, sophisticated spin on age-old scams, making personal and financial security more vital than ever. Learn what you can do to help protect yourself.Read Now
Fundamental estate planning considerations
December 2, 2025As your circumstances change, it’s a good idea to revisit your wills, trusts and other estate planning documents.Read Now
3 things we (and markets) are grateful for this season
November 26, 2025We give thanks for a broad-based rally, a durable economy and a powerful innovation cycle.Read Now
What will you do if you suddenly become rich?
November 25, 2025Substantial cash inflows can be disruptive if you do not create a plan to receive and manage the money.Read Now
J.P. Morgan NextList 2026
November 24, 2025J.P. Morgan NextList is a yearly collection of books and experiences curated to reflect the evolving interests of our clients. Explore the full 2026 list here.Read Now
