
Thao AtanasovThao AtanasovSenior Client Associate
About Thao
Thao Atanasov is a Senior Client Associate at J.P. Morgan Wealth Management.
Thao is an integral part of the client experience at the Alta Group, helping high-net-worth individuals and families enjoy greater ease and efficiency in managing their wealth. Her responsibilities include new account onboarding, money movement, account maintenance, client inquiry resolution and training new Associates on the team's processes and systems. In parallel with these efforts, Thao contributes to the team's investment operations, updating investment model spreadsheets to support the portfolio managers in their analysis and execution.
High striving, Thao looks to bring her best efforts to her work. She is skilled in devising creative approaches to the intricacies of substantial wealth, keeping clients closely apprised of her work on their behalf. Clients look to Thao to design a more efficient pathway to their goals, allowing them to gain precious free time and greater confidence in the direction of their finances.
Thao joined J.P. Morgan Wealth Management in 2023, moving with her team. She began her wealth management career in early 2022 at First Republic Private Wealth Management in San Francisco, where she was a Client Service Associate. Thao's experience also includes tenures with B2Lead, where she was a Marketing Operations Associate, and Impact Consulting, where she was a Management Consultant recognized as an "Impact Future Leader"—a distinction conferred on the top five percent of Consultants. A graduate of the University of California, Berkeley, Thao earned her B.S. in Econometrics and Quantitative Economics and also studied Data Science. She holds FINRA Series 7 and 66 securities licenses and has passed the Securities Industry Essentials® (SIE®) Exam. She is fluent in Vietnamese.
Outside the office, Thao serves as a Mentor with SHECAN, a nonprofit organization that sponsors young women from Cambodia, Liberia, and Guatemala and supports them on their path to leadership by facilitating their college experiences in the U.S.
Insights

5 things working in markets today
June 27, 2025In a shifting market landscape marked both by uncertainty and near all-time highs, we focus on what’s working.Read Now
Paying with debt: How to leverage your investments
June 26, 2025Borrowing against your investments and assets can help you fund new opportunities while preserving liquidity. Find out which options might be a fit for your needs and goals.Read Now
Thinking about buying another home? Here’s what to consider
June 24, 2025When assessing if adding another home to your real estate portfolio is the right move, consider the financials as well as your motivations for buying and life stage.Read Now
How to pass down the family vacation home
June 23, 2025Careful estate planning can help you accommodate your children’s differing lifestyles, needs, even tastes in décor – and allow them to truly enjoy the family vacation home.Read Now
Is deal activity on the rise? 3 signs we see now
June 20, 2025Dealmakers are ready for a rebound. Here’s why we’re optimistic.Read Now
Your guide to buying a home
June 20, 2025Whether you’re a novice or you’re experienced in the home-buying market, discover some things to think about as you move forward in the process.Read Now
When is a custodial account a good choice?
June 18, 2025What is a custodial account, and when is it the right choice? We explore the pros and cons in this comprehensive guide.Read Now
When it comes to luxury travel, experience is king
June 16, 2025According to a recent survey by Chase Travel, interest in bespoke experiences and celebrating special occasions are motivating and shaping luxury travel.Read Now
Middle East tensions challenge renewed investor confidence
June 13, 2025Markets brace for impact, but positive economic signs suggest recovery could continue.Read Now
5 things working in markets today
June 27, 2025In a shifting market landscape marked both by uncertainty and near all-time highs, we focus on what’s working.Read Now
Paying with debt: How to leverage your investments
June 26, 2025Borrowing against your investments and assets can help you fund new opportunities while preserving liquidity. Find out which options might be a fit for your needs and goals.Read Now
Thinking about buying another home? Here’s what to consider
June 24, 2025When assessing if adding another home to your real estate portfolio is the right move, consider the financials as well as your motivations for buying and life stage.Read Now
How to pass down the family vacation home
June 23, 2025Careful estate planning can help you accommodate your children’s differing lifestyles, needs, even tastes in décor – and allow them to truly enjoy the family vacation home.Read Now
Is deal activity on the rise? 3 signs we see now
June 20, 2025Dealmakers are ready for a rebound. Here’s why we’re optimistic.Read Now
Your guide to buying a home
June 20, 2025Whether you’re a novice or you’re experienced in the home-buying market, discover some things to think about as you move forward in the process.Read Now
When is a custodial account a good choice?
June 18, 2025What is a custodial account, and when is it the right choice? We explore the pros and cons in this comprehensive guide.Read Now
When it comes to luxury travel, experience is king
June 16, 2025According to a recent survey by Chase Travel, interest in bespoke experiences and celebrating special occasions are motivating and shaping luxury travel.Read Now
Middle East tensions challenge renewed investor confidence
June 13, 2025Markets brace for impact, but positive economic signs suggest recovery could continue.Read Now