Vanessa AvendanoVanessa AvendanoExecutive Director, Client Specialist
About Vanessa
Vanessa Avendano is an Executive Director and Client Specialist covering New York at J.P. Morgan Wealth Management.
Vanessa works in partnership with J.P. Morgan Wealth Management Advisors to provide comprehensive investment advisory and wealth management services to successful individuals and families. Vanessa offers guidance based on a deep understanding of immediate and long-term needs, helping craft strategies designed to address clients' aspirations and specific challenges. In her role, she engages with each client in a consultative manner, uncovering opportunities to simplify clients' financial lives by strategically aligning J.P. Morgan's vast resources and capabilities.
Bringing nearly 15 years of financial services experience to her role, Vanessa joined J.P. Morgan in 2025. She spent the previous four years as a Private Wealth Advisor at Goldman Sachs, where she provided investment advice and comprehensive wealth management services to ultra-high-net-worth individuals and families. Prior to that role, she was a Senior Enterprise Relationship Manager at Bloomberg LP, where she was responsible for cultivating and developing client relationships with financial institutions and corporations throughout North America. Earlier in her career, Vanessa worked as an Equity Research Analyst at a local brokerage firm in her hometown of Mexico City, covering metal and mining companies operating in Latin America.
Vanessa holds an M.B.A. from Columbia Business School and a B.S in Accounting and Finance from the Instituto Tecnologico Autonomo de Mexico (ITAM). She currently serves as the President of the ITAM Alumni Chapter in NY. Vanessa is also a member of the US Mexico Chamber of Commerce Northeast Regional Chapter (USMCOCNE), and of Beta Gamma Sigma, the international business honor society.
Originally from Mexico City, Vanessa lived in Canada and Brazil before making her home in New York City more than a decade ago. In her free time, Vanessa enjoys reading, exploring New York's restaurant scene with her husband, and traveling the globe with their family. She is fluent in English and Spanish and is conversational in Portuguese.
Insights
AI’s next act doesn’t have to choose
August 7, 2026A rare shift is underway as semiconductor and hyperscaler stocks rally together, reflecting a broadening belief in AI’s commercial viability and multiyear growth prospects.Read Now
Introduction to succession planning for business owners
August 7, 2026A successful business transition requires a methodical approach, but many business owners are unprepared for what comes next. Learn the basics of business succession planning.Read Now
Will the Fed hike rates in September? A 25-basis-point move is now expected: Why July’s hold has ‘lowered the bar’
August 5, 2026A 0.25-percentage-point hike is now expected at the September Fed meeting as Iran-related supply shocks keep energy costs high and markets question the Fed’s inflation credibility.Read Now
Insight 1: Build and sustain a ‘great’ extended family
August 3, 2026Investing in family development can have a long-lasting impact on your family’s wealth and legacy of values and traditions.Read Now
A family guide to private aviation
August 3, 2026There are several important financial, emotional and lifestyle factors to consider if you are thinking of purchasing an aircraft.Read Now
Rotation, not reckoning: What’s testing the AI trade?
July 31, 2026Investors are shifting away from AI-related trades and into overlooked sectors as they seek proof of returns.Read Now
Insight 2: Foundation of values to define culture and focus
July 29, 2026A core mission and set of values are important guides for a generative family, but keep in mind that they are dynamic and should be revisited and adapted with each new generation.Read Now
Is it all one big AI trade?
July 24, 2026AI’s reach extends well beyond technology, with diverse sectors showing strength and correlations evolving. Explore how this theme may influence portfolio strategy.Read Now
Insight 4: Initiate interdependent ‘pillars’ separating family and business governance
July 17, 2026Establishing defined groups to organize family activities and learning can be just as valuable as business governance.Read NowAI’s next act doesn’t have to choose
August 7, 2026A rare shift is underway as semiconductor and hyperscaler stocks rally together, reflecting a broadening belief in AI’s commercial viability and multiyear growth prospects.Read NowIntroduction to succession planning for business owners
August 7, 2026A successful business transition requires a methodical approach, but many business owners are unprepared for what comes next. Learn the basics of business succession planning.Read NowWill the Fed hike rates in September? A 25-basis-point move is now expected: Why July’s hold has ‘lowered the bar’
August 5, 2026A 0.25-percentage-point hike is now expected at the September Fed meeting as Iran-related supply shocks keep energy costs high and markets question the Fed’s inflation credibility.Read NowInsight 1: Build and sustain a ‘great’ extended family
August 3, 2026Investing in family development can have a long-lasting impact on your family’s wealth and legacy of values and traditions.Read NowA family guide to private aviation
August 3, 2026There are several important financial, emotional and lifestyle factors to consider if you are thinking of purchasing an aircraft.Read NowRotation, not reckoning: What’s testing the AI trade?
July 31, 2026Investors are shifting away from AI-related trades and into overlooked sectors as they seek proof of returns.Read NowInsight 2: Foundation of values to define culture and focus
July 29, 2026A core mission and set of values are important guides for a generative family, but keep in mind that they are dynamic and should be revisited and adapted with each new generation.Read NowIs it all one big AI trade?
July 24, 2026AI’s reach extends well beyond technology, with diverse sectors showing strength and correlations evolving. Explore how this theme may influence portfolio strategy.Read NowInsight 4: Initiate interdependent ‘pillars’ separating family and business governance
July 17, 2026Establishing defined groups to organize family activities and learning can be just as valuable as business governance.Read Now