
Jeff ShoupJeff ShoupExecutive DirectorWealth Advisor
About Jeff
Jeff Shoup is an Executive Director and Wealth Advisor with J.P. Morgan Wealth Management.
Jeff serves as a principal and senior member of The Shoup Group. He is also the Portfolio Manager for the team, bringing an extensive background in investment research and asset management to construct tailored portfolios. Jeff is responsible for formulating dynamic investment strategies to help meet the needs of a diverse and international client base. He holds an M.B.A in Finance from The University of Iowa and a B.S. in Economics.
Jeff leverages J.P. Morgan's research and intellectual capital with his own methodology and insight to create living and dynamic wealth plans. His goal is to optimize performance, minimize volatility and help mitigate the potential risk and hazards that could threaten the security of one's wealth. He provides ongoing evaluation of the plan and incorporates necessary updates to care for changing times, laws and the financial landscape.
Jeff feels that good planning is the best way to build and protect wealth and deliver a legacy for loved ones. Additionally, he has found that a well-organized wealth plan helps promote confidence, allowing clients to focus on enjoying their lives and spending time with the people and things that are most important to them.
With 28 years of financial services experience, he joined J.P. Morgan in 2011. Jeff began his career at Morgan Stanley Smith Barney, where he worked from 1992 to 2011.
Jeff and his wife, Kim, have two sons, and the family all are members of Peachtree Presbyterian Church. He coaches baseball, football and basketball and serves his community as an instructor at the Emory Center for Lifelong Learning, at Emory University. Jeff also speaks at the Perimeter Adult Learning Services Inc. (P.A.L.S.), and the Seniors Enriched Living of Roswell & Alpharetta. He is a member of the Cobb County Chamber of Commerce.
Insights

Shock absorption: 3 signs the economy is picking up from here
December 12, 2025Thanks to a few “shock absorbers,” we expect the economy to grow steadily after the latest rate cut.Read Now
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Retirement planning: Contribution limits for 2026
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Incentive stock options and the AMT
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New Year, new perspective (on your financial future)
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Shock absorption: 3 signs the economy is picking up from here
December 12, 2025Thanks to a few “shock absorbers,” we expect the economy to grow steadily after the latest rate cut.Read Now
December 2025 Fed meeting recap: Interest rates cut once more, but risks remain on the path to future policy
December 11, 2025The Federal Reserve cut interest rates in December for a third consecutive time. Here’s what the decision, market reaction and updated outlook could mean for investors in 2026.Read Now
Planning for separation or divorce
December 11, 2025Make sure to plan for all potential outcomes.Read Now
Your values and hopes: What your loved ones really need to know
December 10, 2025Establishing and communicating your values early can help pave the way for successful wealth transitions for generations to come.Read Now
Retirement planning: Contribution limits for 2026
December 10, 2025The IRS released new limits for retirement contributions for 2026. How might this impact your plans? We break it down.Read Now
Maximizing your 2025 year-end philanthropy under the One Big Beautiful Bill
December 9, 2025As the “season of giving” approaches, learn how new tax rules could impact your charitable giving and some ideas about your charitable giving and tax efficiency.Read Now
3 reasons we now favor the health care sector
December 5, 2025Despite underperforming over the past three years, here’s why our strategists think the health care sector now looks promising.Read Now
Incentive stock options and the AMT
December 3, 2025Incentive stock options can provide tax benefits, but without proper planning, those benefits can be diminished.Read Now
New Year, new perspective (on your financial future)
December 3, 2025The New Year can set the stage for new beginnings. For those of you looking to better manage your finances, here are three strategies rooted in behavioral science.Read Now
