William R. Coke

"With over 30 years of experience in the industry, I focus on delivering comprehensive, tailored investment plans designed to meet my clients’ goals."
About William R. Coke

Welcome

With over 30 years of experience in the industry, we focus on delivering comprehensive, tailored investment plans designed to meet our clients' goals. We deliver world-class research and trading, and support our individual clients by building diversified strategies using a range of asset classes.
We work with a wide range of clients, including individuals, family offices, middle-market institutions, pension plans, money managers, hedge funds, private equity firms and corporate executives. Our strategic long-term approach to investing leverages J.P. Morgan's award-winning research coverage and tactical portfolio analytics to help tailor the investment strategies for our clients.1 Navigating through today's dynamic markets, we identify opportunities where we can provide our clients with J.P. Morgan's proprietary investment products and capabilities. We offer a broad array of services that include:

  • Advisory and Managed Accounts
  • Asset Allocation
  • Portfolio Analysis and Construction
  • World-Class Investment Research¹
  • Wealth PlanningRetirement
  • Education (529 Plan)
  • Wealth Transfer and Philanthropy
  • Trust and Estate Guidance
  • Corporate Services
  • Restricted and Control Securities Transactions
  • Rule 10b5-1 Plans
  • Employee Stock Option Analysis
  • Mortgages and Home Equity Lines of Credit
  • Donor-Advised Fund for Charitable Giving
  • Banking and Cash Management
  • Cash Liquidity Analysis

Our clients have direct access to one of the world's most highly respected research franchises, and are able to consistently leverage our deep market insights and ideas in managing their investment portfolios. Our focus is to provide a comprehensive solution for our clients based on their specific time horizons and risk tolerance.

1Source: Institutional Investor, 2023

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Insights

Business Planning

End-of-year planning for business owners

November 17, 2025Proactive year-end planning can help business owners reduce their tax bill, maximize deductions and set their businesses up for a profitable new year.Read Now
Markets and Economy

Investing in 2026: J.P. Morgan Wealth Management’s top themes to watch

November 17, 2025Three powerful, interconnected forces are defining a new market frontier: artificial intelligence, fragmentation and inflation. Collectively they present the challenge of knowing how to best invest in this evolving landscape. Explore these key themes and feel empowered to invest in the new year with the help of our Global Investment Strategy team.Read Now
Markets and Economy

In the rear view: How did our 2025 themes pan out?

November 14, 2025Ahead of our 2026 Outlook release, we evaluate our mid-year takes.Read Now
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