
Brenda TravagliniBrenda TravagliniManaging DirectorWealth Advisor
Awards and Industry Recognition

Forbes
About Brenda
Brenda Travaglini is a Managing Director and Wealth Advisor at J.P. Morgan Wealth Management.
In 2023, Brenda joined the firm with her team after spending most of her 30-plus year career at BNY Mellon.
Brenda has an intuitive sense for people and their priorities. A skilled "connector" and "collaborator," she has a team mentality that brings the right people to the table on each client's behalf, allowing for thoughtful and comprehensive strategies to be developed by her colleagues and network of specialists. Brenda is passionate about cultivating professional relationships that expand her team's knowledge base.
Brenda also feels strongly about bringing clients her financial and emotional intelligence. At the outset of each relationship, she helps clients explore and articulate their most cherished goals. Later, she works alongside her colleagues to formulate a multi-pronged strategy that, in many cases, reflects objectives a client hadn't shared previously with loved ones or good friends.
Summoning her people-and-analytical skills, Brenda specializes in working with successful business owners. Her deep experience with pre- and post-liquidity strategies proves especially valuable to clients, as does her ability to orchestrate the efforts of her colleagues and clients' CPAs and attorneys.
Brenda also helps clients benefit from others she's assisted in similar positions. She feels fortunate to have a long memory and enduring relationships with clients that span generations of their families.
Upon graduation from Boston University, where she earned a B.S.B.A. in Management, Brenda joined BNY Mellon. Although she was ultimately promoted to senior management positions in San Diego and Los Angeles, she realized that she could provide greater value by working directly with clients and providing the type of clear communications she felt clients deserved and rarely received.
Brenda is a proud mom of three sons—one attending Harvard University, one at Boston University where he plays lacrosse, and one in high school. When not at home in Winchester, Brenda enjoys weekends in Cape Cod and trying to improve her golf game.
Insights

Family governance: A new way for adult siblings to connect
January 21, 2026Siblings may understandably grow apart over time. However, the quality of their relationships as adults can demonstrably impact the family’s ability to maintain its wealth.Read Now
New 529 Plan Rules For 2026: Key Changes Under the One Big Beautiful Bill Act
January 21, 2026The One Big Beautiful Bill Act has expanded the way 529 plans can be utilized, transforming them from traditional college savings plans into more versatile financial planning tools that cover a wide range of educational expenses.Read Now
Making the transition to retirement
January 21, 2026You have worked hard to plan for the retirement you want, and are now ready to enjoy the results. But before you make the transition from full-time work to retirement, there are a few things you should confirm.Read Now
Should I convert to a Roth IRA?
January 20, 2026Some people convert their traditional IRA to a Roth IRA for income-tax-free cash flow during retirement. Converting your traditional IRA to a Roth IRA does come with some costs.Read Now
Proximity matters: 5 things to know about the US sphere of influence
January 16, 2026The U.S. seems to be taking steps to assert its power. We discuss what this could mean for markets.Read Now
How you may benefit from tax-loss harvesting
January 16, 2026Thoughtful management of your gains and losses may help cut your year-end tax bill. Here’s how.Read Now
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New J.P. Morgan research sheds light on the wealth dialogue between generations
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Selling stock under a 10b5-1 plan
January 15, 2026If you’re a corporate insider, you have to decide whether to sell company stock, including vesting restricted stock units (RSUs) and options, through a 10b5-1 plan.Read Now
Family governance: A new way for adult siblings to connect
January 21, 2026Siblings may understandably grow apart over time. However, the quality of their relationships as adults can demonstrably impact the family’s ability to maintain its wealth.Read Now
New 529 Plan Rules For 2026: Key Changes Under the One Big Beautiful Bill Act
January 21, 2026The One Big Beautiful Bill Act has expanded the way 529 plans can be utilized, transforming them from traditional college savings plans into more versatile financial planning tools that cover a wide range of educational expenses.Read Now
Making the transition to retirement
January 21, 2026You have worked hard to plan for the retirement you want, and are now ready to enjoy the results. But before you make the transition from full-time work to retirement, there are a few things you should confirm.Read Now
Should I convert to a Roth IRA?
January 20, 2026Some people convert their traditional IRA to a Roth IRA for income-tax-free cash flow during retirement. Converting your traditional IRA to a Roth IRA does come with some costs.Read Now
Proximity matters: 5 things to know about the US sphere of influence
January 16, 2026The U.S. seems to be taking steps to assert its power. We discuss what this could mean for markets.Read Now
How you may benefit from tax-loss harvesting
January 16, 2026Thoughtful management of your gains and losses may help cut your year-end tax bill. Here’s how.Read Now
How to prepare for Tax Day as a small business owner
January 16, 2026Taxes can be daunting, but keeping organized records and knowing the rules for your type of company can help. Read about how you can tackle Tax Day like a pro.Read Now
New J.P. Morgan research sheds light on the wealth dialogue between generations
January 15, 2026New research from J.P. Morgan’s Family Wealth Institute dives into the complex dynamics of talking about family wealth and why some may find it challenging.Read Now
Selling stock under a 10b5-1 plan
January 15, 2026If you’re a corporate insider, you have to decide whether to sell company stock, including vesting restricted stock units (RSUs) and options, through a 10b5-1 plan.Read Now
