
Barney CohenBarney CohenManaging DirectorWealth Partner
Awards and Industry Recognition

Forbes
About Barney
Barney Cohen is a Managing Director and Wealth Partner with J.P. Morgan Wealth Management.
He draws on his deep capital markets experience to provide advisory guidance that addresses the financial complexities of high-net-worth individuals, family offices and institutional organizations.
Barney employs a disciplined process to help grow and preserve significant assets. His wealth management strategies consider both sides of the balance sheet to target the personalized needs of each individual. Barney's proficiencies extend beyond asset management, and he helps organize the important elements of each client's financial life into a single, integrated plan—M&A requirements, executive services, trust and estate planning, lending. He is committed to managing multigenerational relationships and placing clients first.
As a member of J.P. Morgan Wealth Management' Portfolio Manager Program, Barney stands among a select group of advisors who undergo a screening process to manage discretionary portfolios, and are subject to ongoing quantitative and qualitative review. This exacting attention to detail enables him to actively manage assets on behalf of individual clients.
Barney is a graduate of the University of California, Riverside, and holds a B.S. in Economics. He attended graduate school at Colorado State University, where he participated in its master's program in Economics on a full academic scholarship.
Originally planning to work in academia as an economics professor, Barney shifted his focus to finance and leverages his educational background to help clients understand all elements of their portfolios. He is passionate about the markets and enjoys exceptional exposure to a broad spectrum of innovative, actionable ideas.
With over 25 years of wealth management experience, Barney began his career at Merrill Lynch and Piper Jaffray before joining J.P. Morgan predecessor firm in 2006. There, he became a founding partner of the Seattle Branch. Barney is pleased to tap the firm's robust investment platform, opportunistic ideas and award-winning research team for the benefit of his clients.
Barney lives in West Seattle with his wife, Rachelle, and their two children, Zoe and Sam. In his spare time, he can be found outdoors, and is a ski mountaineer and a ski designer for several major manufacturers. Barney and his family travel the Pacific Northwest to pursue his children's ski racing adventures. He is also an avid Puget Sound fisherman and recently won the Seattle Yacht Club's coveted Erikson Trophy for Fisherman of the Year.
Committed to giving back, Barney plays an influential role in his community and is an active participant in many worthy causes:
- Executive board, board member and treasurer for Westside School
- Board member of CMAC for its Alpine Ski Team
- Licensed Alpine Ski Race Official; holds the highest designation—Chief of Race
- Previous board and executive board member for Jewish Family Service of Western Washington, one of the largest food banks and health & human services providers in Washington State
Insights

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July 24, 2026AI’s reach extends well beyond technology, with diverse sectors showing strength and correlations evolving. Explore how this theme may influence portfolio strategy.Read Now
Insight 4: Initiate interdependent ‘pillars’ separating family and business governance
July 17, 2026Establishing defined groups to organize family activities and learning can be just as valuable as business governance.Read Now
AI use is exploding. So are the bills.
July 17, 2026As artificial intelligence (AI) handles more complex work, usage can outpace budgets. We flag signals to watch – from token price inflation to AI model competition – and the investment implications.Read Now
Insight 3: The culture shift from paternalism to partnership
July 17, 2026Developing a new, collaborative culture as leadership shifts from founder to successor is a key attribute of successful generative families.Read Now
What to consider when you’re considering alternative investments
July 15, 2026Prioritizing due diligence and manager selection can be key to building an allocation to alternatives that enhances your portfolio’s diversification and outperformance potential.Read Now
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July 15, 2026Scammers are enhancing their impersonation efforts, including leveraging AI. Learn what to look out for and how to protect yourself.Read Now
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July 15, 2026Kevin Warsh has been vocal in recent weeks that prices are higher than they should be. As the July Fed meeting approaches, here’s what investors can consider when assessing possible interest rate moves.Read Now
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July 15, 2026As you and your child prepare for this important next chapter, consider crafting a meaningful, celebratory send-off ritual that reflects your family’s values and hopes for the future.Read Now
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July 14, 2026Our eighth defined contribution (DC) plan participant survey findings explore insights on how participants are interacting with their plans, what they value in plan design and how they are approaching retirement.Read Now
